John O’Maley helps CPG founders & brand leaders turn strong products into stronger retail stories, sharper buyer presentations, smarter sales strategy, & faster market traction.
Help CPG Brands Win Retail Meetings, Sharpen Positioning, & Grow Sales
If your product is good but your retail growth is stalled, the problem usually is not the product.​​
Most CPG brands do not fail because the product is weak. They fail because the positioning is blurry, the sales story is not compelling enough, the packaging does not communicate fast enough, the buyer pitch is not sharp enough, or the follow-up is too weak to convert interest into distribution.
That is where I come in.
I help CPG companies and founders:
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Clarify what makes the product truly incremental to the category
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Build stronger buyer-facing sales stories and presentations
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Improve retail readiness, packaging communication, and pitch discipline
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Strengthen broker, buyer, and channel strategy
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Increase the odds of getting distribution and sustaining growth
You do not need more random activity.
You need sharper strategy, stronger execution, and a more persuasive path to revenue.
John & Joy O'Maley
Book a 20-Minute CPG Growth Diagnosis
See How I Help CPG Brands Grow
Contact me at johnjoy1@aol.com or 513-227-7191
In this short call, I will identify the biggest sales, positioning, or retail-readiness weakness holding your brand back right now and tell you whether I believe I can help fix it. This is for founders, brand leaders, and CPG companies that want direct, practical guidance — not vague consulting talk.
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​Email me at johnjoy1@aol.com to get a FREE copy of:
1. "5 Essential Topics Brands MUST Cover During a Buyer Meeting"
2. "The Perfect Package Front Panel"
Offer 1
Fixed-Fee CPG Sales & Positioning Audit
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Deep review of your product, positioning, and sales materials
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Review of website messaging and market-facing communication
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Review of buyer presentation / deck / sell sheet if available
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Review of packaging communication and front-panel clarity
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Review of channel and broker strategy
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Written recommendations prioritized by impact
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One follow-up strategy call
Pricing is based on scope and complexity, but this engagement is structured as a fixed-fee sprint so you know exactly what you are getting and what I am solving.
No drifting hourly work.
No vague advisory fog.
A clear problem. A clear diagnosis. A clear action plan.
What You Receive:
At the end of the CPG Sales & Positioning Audit, you receive:
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A written strategic assessment of your biggest sales and positioning weaknesses
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A prioritized action plan so you know exactly what to fix first
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A follow-up call to walk through recommendations and next steps
If I believe your business needs deeper execution support after the audit, I will tell you directly and outline the smartest next move.
Offer 2
90-Minute Retail Readiness Review
A focused 90-minute working session for CPG founders who need a direct, experienced outside perspective before stepping into buyer meetings, broker outreach, or retail expansion. This is ideal if you are not ready for a full audit but know something in your sales story is not strong enough yet.
What We Cover:
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Positioning clarity
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Buyer pitch strength
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Packaging communication
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Sell sheet or presentation critique
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Biggest barriers to retail traction
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$1000 - $1500
Offer 3
CPG Retail Readiness Toolkit
What’s Included:
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Retail Meeting Prep Checklist
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Buyer Presentation Essentials Checklist
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Packaging Front Panel Clarity Checklist
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Follow-Up Discipline Checklist
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Common Retail Pitch Mistakes Checklist:
A practical low-cost toolkit for founders who want to tighten their retail readiness before spending more money on sales, shows, brokers, or consulting.
$500 - $1000
John O’Maley – Visionary Leader in Sales, Marketing, & Strategy
Business Growth Expert
(play video)
2100 Products
Successfully Launched at 302 Events
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John serves as the President, CEO, and Founder of John O'Maley & Associates, a national sales and marketing consulting firm that has been shaping the business landscape for over 32 years. With a reputation for innovative thinking and a results-driven approach, John has redefined how companies launch product lines and penetrate diverse trade channels.
A West Point graduate with a Bachelor of Science in Engineering, John’s military background as a U.S. Army Captain and Ranger instilled a disciplined, strategic mindset that has propelled his business success. Coach Bob Knight recruited him to play basketball at West Point, starting for him, before Knight went to IU. After transitioning from the military, John honed his skills at Procter & Gamble, where he excelled in manufacturing, marketing, advertising, sales, and business development—building a foundational understanding of what it takes to lead world-class brand initiatives.
John’s corporate career includes leadership roles at renowned organizations such as Cole's Quality Foods and Totes Isotoner, where he oversaw groundbreaking product launches and growth strategies. At Cole's, John spearheaded the most successful product launches in the company’s history. At Totes Isotoner, he was the driving force behind the introduction of Chromatics Rainwear to mass retail channels, tapping into untapped markets with precision and creativity.
Through John O’Maley & Associates, he has successfully launched over 210 product lines with the help of a seasoned network of sales executives (brokers) sourced from Fortune 500 companies. His mastery of national account management, paired with his ability to create compelling, data-driven presentations, has solidified his reputation as a trusted thought leader in the industry. He successfully led clients at 300 ECRM’s, has consulted for 325 companies and racked up 4 million Delta miles flying the country building clients’ businesses profitably.
John is also a Deacon in the Catholic Church. His passion for service extends beyond business, reflecting his belief that making a difference matters both in and outside the workplace. Married for 50 years to his high school sweetheart, Joy, and blessed with 4 grown children and 5 grandchildren, all living nearby.
With unparalleled expertise, unwavering dedication to client success, and a commitment to fostering diverse and inclusive environments, John O’Maley remains a legend in the world of sales and marketing.
FAQs for JohnOMaley.com
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Q1: What services does John O'Maley provide?
A: John offers sales consulting, retail strategy development, go-to-market planning, sales team training, and speaking engagements tailored to consumer packaged goods (CPG) brands.
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Q2: What industries do you specialize in?
A: John has over 42 years of experience in the CPG space, particularly in health, wellness, grocery, OTC, and personal care across retail and eCommerce.
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Q3: How can I book a consultation?
A: Email at johnjoy1@aol.com or call at 513-227-7191
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Q4: Do you offer training for sales teams?
A: Yes. John develops and delivers in-person and virtual sales training tailored to your company’s goals and competitive environment.
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Q5: Is John available for keynote speaking?
A: Absolutely. John speaks on leadership, AI in sales, entrepreneurship, and legacy-building. You can request availability via the Speaking page.
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Q6: What makes John’s consulting different?
A: John combines P&G discipline, entrepreneurial grit, AI-enhanced strategies and West Point/Ranger strategy, tactics, discipline, and leadership to deliver actionable, revenue-focused insights you can implement immediately.
